CI
MIRTEC CI Usage Guidelines
A guide to expressing MIRTEC's brand identity consistently in
external communications.
Document Purpose
This guideline establishes the basic standards for applying MIRTEC's CI consistently in external communications. It applies to websites, proposals, catalogs, press releases, exhibitions, promotional materials, and partner-produced materials.
The CI must not be arbitrarily modified or reconstructed. For applications not covered in this document, prioritize the official logo files and the principles of this guideline.
Meaning of the Brand and Name
MIRTEC's English corporate name is MIRTEC CO., LTD. MIRTEC carries the meaning of Machine @ Internet Revolution and symbolizes the direction to grow into a future-oriented IT company.
MIR comes from the Russian word мир, symbolizing hope and the world, while the Korean word “Mir” means dragon. MIRTEC expresses innovation, global scalability, and momentum toward the future.
The Global Leader In Inspection Technologies
Global Leader may be distinguished in brand blue to emphasize MIRTEC's core direction. Do not change the logo itself to create a slogan effect.
Principles for Using the Standard CI
Preserve the Form
Do not change proportions, letter spacing, line weight, or positional relationships.
Maintain the Combination
Use the official combined form. Do not separate the symbol and logotype.
Ensure Legibility
Maintain sufficient contrast and do not place the logo over complex imagery.
Standard Logo and Clear Space
Keep text, images, lines, borders, and decorative elements outside the clear space around the logo. Use the logotype height as unit X and secure at least 0.5X on all sides.
The grid supports clear-space and alignment checks. Do not reduce the clear space to force the logo into a narrow area.
Official Colors
The standard logo is provided in brand blue and white versions. Official CI color values are as follows.
HEX #1428A0
CMYK C 100 / M 80 / Y 0 / K 0
HEX #FFFFFF
CMYK C 0 / M 0 / Y 0 / K 0
Check a proof before mass production because printed colors vary by paper, equipment, and profile. Do not identify the official color solely by generic Illustrator swatch names.
Background Use
Use the logo only when clear contrast is secured. Prefer the blue logo on light backgrounds and the white logo on dark backgrounds.
Light / blue logo
Brand blue / whiteDark / white logoDo not use the logo where both blue and white lose legibility. Secure solid clear space over photographs, patterns, and complex images. Do not use translucent logos, shadows, outlines, or gradients.
Prohibited Uses
Changing the logo's proportions
Rotating or tilting the logo
Replacing brand blue with another color
Adding shadows, outlines, 3D effects, or gradients
Cropping or recombining logo parts without approval
Placing the logo over complex images without clear space
Using low-resolution screenshots for print
Corporate Name and Notation
Use the corporate name when legal or official notation is required. Use MIRTEC in brand-focused titles and promotional copy. Preserve approved English punctuation and capitalization.
Management and Approval
Use the latest official logo files and check form, color, contrast, and clear space before and after production. New applications, special printing, partner notation, or logo combination changes require prior approval from MIRTEC.